Danielle Blasse 7010 - Cloe Pace-Soler 7352 - Rebecca Holloway 7279 - Natasha Welch 7399
Townley Grammar School - 14109

Thursday 19 September 2013

Typography ideas: Font analysis

I have decided to look at 6 pre-existing fonts to see what ideas I can gather, what works well and ways the fonts have been manipulated. (The names displayed below are the names of the font, not our ideas)

This font it quite effective, it looks like it has been scratched away and has been worn over time. This could be useful if we wanted to create the idea that our protagonist has been suffering for a long time, and is isolated. We could create a similar effect by using a simple font and drawing white lines across randomly, making it appear like scratches.

I don't think that this font it as good because each letter looks too similar. The white space within the letters is a good idea because it really helps to make the words stand out, however the jagged edges are not random enough and it looks too constructed. The blood dripping effecting is a great idea though and can help to give hints about the story line. We might be able to incorporate this into our typography in some way by adding drips to characters. 

I really like this font because it doesn't look like something that would appear on a computer, it looks like it has been drawn or painted onto a surface. I like this concept as I think it adds realism and can help provide hints to the viewer about the plot of our film trailer. I think it works well how the letters fade at certain points, as if the paint is starting to run out, and the use of capitals draws in the viewer and perhaps suggests danger. Also the small splatters withing the 'o' and 'u' add realism and make it more unique - an idea we could use for our typography. 

I think this font has similar qualities to the previous one, it looks like it has been hand written in a bold marker pen. This connotes a variety of ideas, firstly is suggests it is quite modern, and secondly, when you consider where marker pens are commonly found - schools and workplaces - it gives an idea of the location too. The slight white strokes in the letters help it look more real, as does the irregular height of each letter. This perhaps could indicate mystery and uncertainty in the plot.

Moonlight Shadow is an interesting font, I think that the curly ends of letters, such as the 'n' and 'g' make it have a mystical feel and possibly a supernatural feel. For this reason I don't think a font with these features would be suitable for us, however, it does look like it is handwritten, which is a reoccurring theme in the fonts I have researched. I think this adds a certain depth to our trailer and poster and looks better than the ordinary fonts you find on word. We could add small elements such as a less obvious version of the 'w' to our typography to add to that hand written feel. 


This font is a bad example of how we could manipulate a font. The blood drips are a good idea and they do look effective, however I don't think the font being used as a base works very well at all. It doesn't seem to fit together very well and wouldn't portray any real message to the viewer. This is something we should take into account when manipulating a font for our typography, we have to make sure that anything we add on or design fits well together and portrays the desired message while looking professional. 

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