Danielle Blasse 7010 - Cloe Pace-Soler 7352 - Rebecca Holloway 7279 - Natasha Welch 7399
Townley Grammar School - 14109

Thursday 19 September 2013

Pi trailer - typography deconstruction

0:09 - Name of movie comes up at the beginning, the pi symbol is on a black background and is white, however it has small grey marks within that move almost like a static TV. It then has a black strip roll across it, as if the signal is being disrupted.
0:12 - Here there is a bit of information about the movie, the award it received etc. The words are in block capitals and are in the centre of the screen. On the edges of the screen there are two dotted lines which come up else where on the transition screens, these give the effect of an old film reel. The black strip also rolls across the text here as well.
 0:18 - This text blurs into focus, with layers of the text separating in order to give it a ghost like/echoey effect. The words are again in block capitals and are in a greyish white, with the woman's name at the bottom in lower caps. The greyish white suggests that there was something once innocent that is no longer that.

0:44 - Black background with grey smoke in the background that swirls around while the text in the centre again has a ghostlike effect as different (more transparent) layers of the text are abruptly moving around the screen. This gives it a rather manic feel.




1:20 - The pi sign zooms towards the screen in less than a second and then stabilises and shrinks back, with the colours now in reverse as the Pi sign is black and the background is the greyish white that was the colour for all the font. The Pi sign keeps retreating until the screen darkens to black. This gives a rather foreboding feel to it and gives it a lot of meaning.









1:25 - The time of the release is then advertised in the same block capitals, with the same ghostlike effect on it.

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