Comparing typography

It is not only necessary to create the typography for the title and the tagline individually, but as well as this they must look good together in the website and poster package, in order to look professional. When looking at the typography of the name of the film and the tagline on a poster it is important that:

• The two fonts and colours compliment each other.
• The two fonts look like they are from the same film. 
• The font of the title stands out more than the tagline, and so maybe more simple.
• The two fonts are not exactly the same or too similar. 
• Both fonts still stand out.

This is the typography for the title. It is in capital letters and some of the letters have been edited so that they are backwards. The main typography looks as though somebody has written it raggedly, which has been replicated by the tagline.

As both fonts have the ragged, handwritten effect, they do look like they are from the same film, and compliment each other well. 

The title of the film stands out more than the tagline as it is in capital letters, and much larger. As well as this, it is a block colour whereas the tagline is colourful and so it looks slightly different. This means that both the title and the tagline stand out against each other, and the contrast between the colour and the black is very effective- however the one with red and orange colouring looks much more effective to me as the colours indicate the danger and they stand out more, however this would obviously depend on the chosen colour scheme of the poster and website. For instance, if they colour scheme is of pale, washed out colours to convey a lifeless and empty side to the protagonist's lift, the second option would be more likely to be chosen as it is more faded, and slightly fades into the background. The smudge behind the wording also indicates a hazy aspect to the protagonist's mind.