Evaluation Question 2 - Danielle

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

• The combination of our teaser trailer and ancillary texts is effective as a cohesive package. During the planning and production stages of our trailer, website and poster we decided to avoid the conventional black, white and red colour scheme. Instead, we opted to adjust saturation of the images for our poster and website to illustrate the psychological notion of our trailer. This idea was established through trailer deconstructions such as Dark Water. 
• Prior to producing our typography for our coursework we carried out multiple typography trials in aid to select the most effective typography to work with our trailer, poster and website. However, an issue that we did face was the manipulation of the text without it looking too unprofessional. We also carried out extensive font research of we had a bare basis to work with when manipulating our typography. We chose to use a font called Dark Ages as it was simplistic enough to manipulate. With the use of Photoshop we were able to achieve the typography we wanted by tiling, flipping and editing specific letters for it to fit the title “Unhinged” effectively, therefore we flipped letters around and manipulated their spacing on our poster and website conveying the detached nature that the narrative entails.
• In terms of our typography for our tag line, we need to make sure that it is different from the typography that we used for our title. 

• We decided to use the font called "OldStyle" as we thought it was basic enough to manipulate and it also fit in well with the rest of our chosen typography. I started off by opening up a new file in Photoshop and making sure that my canvas was transparent therefore allowing it to be transferred onto our poster without any fuss. When typing our tagline into Photoshop, we decided to separate "herself" from the majority of the tagline so it would give us the option to move it around our poster.

• In order to manipulate our typography we applied a "wind" effect to our tagline. To do this we went to filter - stylize- wind and then selected wind from the menu going from the right. This made the typography look extremely worn out. This fits in well with our poster and our title as the mise en scene looks worn out as does our typography for our title. 

• This is the finished typography. In terms of manipulation it doesn't show how it has been manipulated explicitly. Overall, this is not as effective as it looked in Photoshop, however it fits in extremely well with our poster. 
•  With the use of Photoshop alone we were not able to achieve the typography that we had hoped for – we ran into problems such as not knowing which kind of typography fit our genre. We ended up only using the smudge tool to manipulate the typography by smudging and smearing the colour of the typography from the corners of the letters. From producing the typography shown on the right,  we were not convinced that it showed off our ability to manipulate typography or if it was in fitting with our genre enough. To overcome this we chose 3 different fonts from Dafont.com and manipulated them yet in accordance to our 3 ideas seen here none of them proved to be adequate enough to suit our package as a whole. After using various tutorials online that showed us step by step on how to achieve a typography that we wanted we applied the same procedures to our chosen font and were left with. 
  
•  A cohesive media package requires the same typography to be utilised throughout all products, which we have done. We used the font Dark Ages as our foundation, as seen on the right, which we downloaded, from the well-known font site, Dafont. From this we were able to manipulate our chosen font however we pleased to fit our package. Due to our inexperience using Photoshop to manipulate text, we started by only using the smudge tool, which quickly proved to be inadequate if we wanted to stretch ourselves. Therefore we explored the endless possibilities of what we could do with our typography. After thoroughly researching our ideas, we decided to keep our manipulation to the text extremely simplistic as our ideas were beginning to seem too elaborate, making the text unclear to read and unfitting with our package. 

• Overall, as a cohesive package our main product and ancillary texts compliment each other. In the sense that the trailer, poster and website carry the high saturation levels, same typography and incorporate the same title and tagline.